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Copyright issues. Although AI-based tools might create content from thin air, the reality is a bit different. These tools are actually trained using pre-existing data, and their operation involves generating output by using existing materials.
Lack of human touch. AL tools can hardly provide innovative ideas. You cannot fully rely on AI when crafting content - influences must still use their human creativity, originality, and hard work to build authentic connections and reliable relationships with their followers.
Fake content. It is one of the most frustrating drawbacks of AI. The evolution of deep fake technology has made it increasingly simple to produce convincing videos and images that can trick even the most attentive users. This is a real obstacle in influencer marketing, as it may ruin the trust between influencers and their audience.

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